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UK startup snares $20m to recreate gigs with ‘hyper-realistic’ digital avatars.

Guardian TechnologyAnalysis or commentary·
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UK startup Unit1 raised nearly £15m ($20m) to recreate live shows using hyper-realistic digital avatars of artists, offering a lower-cost alternative to productions such as Abba Voyage.

Written by AI from Guardian Technology's published text.

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“Unit1 hopes to offer lower cost version of shows such as Abba Voyage, showcasing living and dead artists in any venue The former chief executive of Andrew Lloyd Webber’s entertainment group has obtained a near-£15m investment for his UK music tech startup…”
Guardian Technology, 20 Sept 2026, 13:00.

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