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Policy and regulation

‘Synthetic twin’: Why Socceroo Cristian Volpato is the latest footballer to license his AI clone.

Guardian TechnologyAnalysis or commentary·
AI brief

Footballer Cristian Volpato has licensed an AI clone of himself, in what the report describes as part of a wider push by athletes to control and monetise their digital identities.

Why it matters: It illustrates athletes seeking rights deals over AI replicas of themselves as the technology becomes more common.

Written by AI from Guardian Technology's published text.

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“Athletes’ scramble to control – and monetise – their digital identities at the cutting edge of AI rights deals Get our new political email , free app or daily news podcast The Socceroos star stares at the camera as he strides through an enormous atrium, the…”
Guardian Technology, 24 Oct 2026, 19:00.

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