OpenAI's new sponsored agents are happy to chat about selling you things.

The Register AI + MLIndependent reporting·16 Sept 2026, 18:32

AI brief

OpenAI now lets advertisers use ChatGPT to help create their ChatGPT ads.

Written by AI from The Register AI + ML's published text.

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“Advertisers can now ask ChatGPT to help create their ChatGPT ads, because what's more relatable than an ad crafted by a bot?”

The Register AI + ML, 16 Sept 2026, 18:32.

Reporting from a publisher outside the organisation being covered.