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OpenAI’s latest features take direct aim at the app store model.

TechCrunch AIIndependent reporting·
AI brief

OpenAI is adding features that turn ChatGPT into a place where software can be discovered and used by both people and AI agents, positioning it as an alternative to the traditional app store model.

Why it matters: It suggests ChatGPT could become a distribution channel for software, competing with established app stores.

Written by AI from TechCrunch AI's published text.

Background

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Source

“OpenAI is building out the pieces of an alternative to the traditional app store model, turning ChatGPT into a place where software can be discovered and used by people and AI agents alike.”
TechCrunch AI, 29 Sept 2026, 20:15.

Reporting from a publisher outside the organisation being covered.

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