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How we built ChatGPT’s novel ad stack for user trust and relevance.

OpenAI NewsCompany announcement·
AI brief

OpenAI described how it built the advertising system in ChatGPT, which uses an LLM to understand conversational intent and keeps ads separate from answers.

Written by AI from OpenAI News's published text.

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Source

“Learn how OpenAI built ChatGPT’s LLM-powered ad stack to understand conversational intent, keep ads separate from answers, and deliver relevant ads at scale.”
OpenAI News, 21 Oct 2026, 07:00.

Published by the organisation it describes; treat claims as first-party statements.

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