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How Itaú is building generative AI for its entire customer base.

OpenAI NewsCompany announcement·
AI brief

Itaú is applying an AI First strategy to customers and employees using ia.i, a conversational interface, and the IARA governance platform. The work takes place in one of Brazil's most regulated sectors.

Written by AI from OpenAI News's published text.

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“With ia.i, a conversational interface, and the IARA governance platform, Itaú is applying its AI First strategy to customers and employees — in one of Brazil’s most regulated sectors.”
OpenAI News, 16 Oct 2026, 19:00.

Published by the organisation it describes; treat claims as first-party statements.

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