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How Fanatics and OpenAI streamline the fan experience.

OpenAI NewsCompany announcement·
AI brief

Fanatics is using OpenAI technology for a feature called Shop the Look that helps fans complete their game-day outfits. Testing across roughly 30,000 MLB products showed 10% higher engagement.

Written by AI from OpenAI News's published text.

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“Fanatics uses OpenAI to help fans complete their game-day outfits with Shop the Look. Testing across roughly 30,000 MLB products showed 10% higher engagement.”
OpenAI News, 26 Oct 2026, 07:00.

Published by the organisation it describes; treat claims as first-party statements.

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