Skip to content
Agents

From portal-hopping to instant answers: HEMA’s journey with MCP and Amazon Bedrock.

AWS Machine Learning BlogCompany announcement·
AI brief

HEMA, a Dutch retailer, built an internal AI assistant called HAL on Amazon Bedrock AgentCore, using Model Context Protocol (MCP) to provide governed knowledge inside the tools its teams already use.

Why it matters: It shows a retailer applying MCP and Amazon Bedrock to give developers answers within existing tools instead of switching between portals.

Written by AI from AWS Machine Learning Blog's published text.

Source

“HEMA, a 100-year-old Dutch retailer, turned developer portal-hopping into instant answers by building HAL, an internal AI assistant on Amazon Bedrock AgentCore.”
AWS Machine Learning Blog, 23 Sept 2026, 18:41.

Published by the organisation it describes; treat claims as first-party statements.

Read original story ↗