AI brief
HEMA, a Dutch retailer, built an internal AI assistant called HAL on Amazon Bedrock AgentCore, using Model Context Protocol (MCP) to provide governed knowledge inside the tools its teams already use.
Why it matters: It shows a retailer applying MCP and Amazon Bedrock to give developers answers within existing tools instead of switching between portals.
Written by AI from AWS Machine Learning Blog's published text.
Source
“HEMA, a 100-year-old Dutch retailer, turned developer portal-hopping into instant answers by building HAL, an internal AI assistant on Amazon Bedrock AgentCore.”
Published by the organisation it describes; treat claims as first-party statements.
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