Corroborated event · 2 outlets
Reddit said it is shifting to a logged-in experience as search traffic declines while AI changes how people find information online; CEO Steve Huffman said Reddit lost over one million Google search referrals per week in October.
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Reddit said it is shifting to a logged-in experience as search traffic declines while AI changes how people find information online.
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Reddit shifts to logged-in experience as search traffic declines
Google's AI Mode doesn't drive traffic "for anybody," Reddit CEO Huffman warns the entire web
The Decoder · 30 Oct 2026, 17:15
Primary source
“As AI transforms how people find information online, Reddit is rethinking its open-web roots to protect its audience and business.”
Reporting from a publisher outside the organisation being covered.
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