Corroborated event · 2 outlets
The AFL told Sportsbet to stop using players in AI-generated content after a video depicting Lachie Neale was deleted, and the gambling firm said it is working with the AFL.
AI brief
The AFL told Sportsbet to stop using players in AI-generated content, and Sportsbet deleted a video depicting Lachie Neale saying "I want to thank me for believing in me." The gambling firm said it is working with the AFL on the evolving use of AI in its content.
Written by AI from Guardian Technology's published text. Read the original for full details.
More coverage of this story (1)
AFL tells Sportsbet to stop using players in AI-generated content
AFL tells Sportsbet to stop using players in AI-generated content
Guardian AI · 13 Oct 2026, 14:00
Primary source
Interpretation or community commentary rather than straight reporting.
Read original story ↗