Research: Agentic AI and consumers.
The UK Competition and Markets Authority published research on how agentic AI could affect consumers' lives, how the law applies, and what businesses should do to mitigate risk.
Written by AI from UK Competition and Markets Authority's published text.
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AI is now embedded in many aspects of everyday life. Consumers interact with it in different ways, saving them time and improving access to information. But agentic AI could mark a step change in how people use AI and its impact on their lives.
The Competition and Markets Authority (CMA) has explored how agentic AI is being used today, what the future could hold and how this will affect consumers.
We have also published guidance on how your business can benefit from agentic AI while still meeting legal obligations .
DRCF joint statement: protecting people and businesses in an agentic economy
On 30 October 2026, Digital Regulation Cooperation Forum (DRCF) members published a joint statement on protecting people and businesses in an agentic AI economy .
The statement sets out:
- the work already underway across the CMA, FCA, ICO and Ofcom, both individually and as a collective
- how the regulators will continue to collaborate, and work with the government, as the use of personal AI agents grows
- how existing legal and regulatory frameworks apply to these agents